The photo book looked beautiful but it has a strong and unpleasant smell, which several family and friends, whom I shared it with, also noticed. The smell makes flipping through the book uncomfortable and significantly detracts from the experience. I shared this feedback directly via your website but was disappointed that the only response (from Ken) was that it would be passed on to the team.
This was a missed opportunity to demonstrate great customer care by turning a negative experience into a positive one. No meaningful action was taken, leaving me with a poor overall impression. As a result, I’m more likely to share this negative experience with friends and they are more likely to purchase their photobooks elsewhere as a result. It’s not too late to turn things around.
There's a thing called well-handled service recovery where the customer tells friends about how well a company handled the issue, leading to new sales. I would highly recommend you consider this.